Which type of goods are those that the customer purchases frequently and with minimum effort?

Convenience goods are items that customers buy regularly and with minimal effort. These goods typically include low-cost items such as snacks, drinks, and household necessities that are readily available at local stores. Because they are frequently purchased and often have a low price point, consumers are less likely to spend time researching or comparing alternatives before making these purchases.

The convenience of accessibility and the habitual nature of buying these goods make them the preferred choice for customers who seek efficiency in their shopping experience. This is in contrast to other types of goods, which may require more effort or deliberation before purchase. For example, shopping goods tend to involve more comparison and consideration; specialty goods require significant effort due to their uniqueness or high value; and unsought goods often demand consumer awareness and persuasion before they are purchased, as they are not things that people actively seek out.