Which term refers to the flow of products from producers to consumers?

The term that refers to the flow of products from producers to consumers is "Channels of Distribution." This concept encompasses the various pathways through which goods and services travel from the producer to the end user. It includes all intermediaries in the process, such as wholesalers, retailers, and distributors, as well as the methods used to get the products to the consumer. Understanding channels of distribution is crucial for businesses as it impacts sales efficiency, customer satisfaction, and overall marketing strategy.

In contrast, "Product Lifecycle" refers to the stages a product goes through from introduction to decline, including development, growth, maturity, and saturation, but does not specifically address how products reach consumers. "Market Segmentation" involves dividing a market into distinct groups of buyers with different needs or characteristics, which helps marketers target specific groups more effectively, but it does not encompass the flow of products. The "Sales Pipeline" relates to the steps a business follows to convert prospects into customers, focusing more on sales process management rather than the physical movement of goods from producers to consumers.