Which term describes the influence of technological advancements on marketing strategies?

The term that accurately describes the influence of technological advancements on marketing strategies is the impact of technology on marketing. This phrase captures the essence of how new tools, platforms, and methods brought about by advancements in technology shape and redefine marketing strategies. It reflects how marketers adapt to and leverage technology—such as social media, big data analytics, artificial intelligence, and e-commerce—to better reach and engage consumers, personalize messaging, and measure the effectiveness of marketing efforts.

While "technological innovation" refers to the creation of new technologies and "digital transformation" emphasizes the broader changes across entire organizations due to digital technology, they do not specifically hone in on the influence of technology on marketing strategies alone. Similarly, "marketing evolution" implies a general change or progression in marketing over time but lacks the specific focus on the role of technological advancements. Thus, the most fitting choice for understanding the relationship between technology and marketing strategies is the impact technology has on marketing itself.