Which of the following is a benefit of having a strong tagline?

A strong tagline is essential for building a memorable brand identity because it encapsulates the essence of the brand in a succinct and engaging way. A well-crafted tagline resonates with consumers, making it easier for them to recall the brand and associate it with specific values or emotions. This memorability can lead to increased recognition and loyalty among customers, as they become more connected to the brand through its concise message. The best taglines often reflect the unique selling proposition of the brand, creating a lasting impression that distinguishes it from competitors.

Other options such as eliminating the need for further advertising or ensuring that products are sold at a discount do not accurately reflect the purpose of a tagline. A tagline does not replace advertising but works in conjunction with it to reinforce brand messaging. Additionally, the idea of constant brand change contradicts the concept of a strong tagline, which is meant to provide stability and continuity in brand identity over time.