Which of the following is an example of a famous tagline?

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Prepare for the FBLA Marketing Concepts Exam with our quiz. Explore a variety of questions including multiple choice and flashcards, complete with insights and detailed answers. Boost your readiness and confidence for success.

A famous tagline is a memorable phrase used by a company to convey its brand identity and messaging succinctly. "Just Do It," created by Nike, is an iconic example that encapsulates the brand’s ethos of empowerment and motivation. It resonates with consumers, encouraging them to take action, which aligns perfectly with the athletic and sporty image Nike promotes.

In contrast, the other options are more functional phrases rather than emotive taglines. "Buy One Get One Free" refers to a specific promotion and is used to attract customers through a sales tactic. "Terms and Conditions Apply" is a standard disclaimer used in marketing communications to inform customers of conditions related to an offer, and "Limited Time Offer" serves as a promotional tool to create urgency. None of these have the same branding impact or cultural recognition as "Just Do It."

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