Which distribution method uses intermediaries to sell products?

Indirect distribution is characterized by the use of intermediaries to facilitate the sale of products. These intermediaries can include wholesalers, distributors, and retailers that help bridge the gap between the manufacturer and the end consumer. By employing intermediaries, companies can leverage their networks, expertise, and resources to reach a broader audience and streamline the distribution process.

For instance, a manufacturer might rely on a wholesaler to sell their products to various retailers, who then sell directly to consumers. This method can be particularly advantageous for businesses that lack the resources or infrastructure to manage direct sales or wish to expand their market reach more efficiently.

Additionally, indirect distribution allows manufacturers to focus more on production and less on the complexities of marketing and selling their products directly. This approach can lead to improved operational efficiency and increased sales as the intermediaries often have established relationships with customers and a better understanding of local markets.