What term refers to the design and materials used to enclose and protect a product?

The correct term that refers to the design and materials used to enclose and protect a product is packaging. Packaging serves multiple purposes, including safeguarding the product during transportation and storage, providing information about the product, and attracting consumers' attention on the retail shelf.

Effective packaging design can also enhance the consumer experience by being easy to open and environmentally friendly. It plays a crucial role in marketing as it can influence purchasing decisions and create a strong first impression of the product.

While labelling involves the textual and graphic information on the packaging, branding refers to the creation of a unique identity for a product or company in the mind of consumers. Shipping pertains to the logistics of transporting products, but it does not directly address the protection and design aspects that packaging encompasses.