What is the primary focus of order fulfillment?

The primary focus of order fulfillment is customer satisfaction. This process involves the entire journey from receiving customer orders to delivering the purchased products. Ensuring that customers receive their orders accurately, on time, and in good condition directly impacts their overall experience and satisfaction with a business. When customers have a positive fulfillment experience, they're more likely to return for future purchases, recommend the company to others, and leave favorable reviews.

While aspects such as inventory management and product development are important to the overall operation of a business, they serve more as supportive functions that enable effective order fulfillment. Marketing strategies may help attract customers, but the ultimate goal of fulfilling their orders is to ensure they are satisfied with their purchases. Hence, achieving high customer satisfaction is fundamentally what order fulfillment aims to accomplish.