What is 'cause marketing'?

'Cause marketing' refers to a strategic collaboration between a business and a charitable cause, where the business promotes the cause as part of its marketing efforts. This approach not only helps raise awareness and funds for social issues but also enhances the company's brand image and connects with consumers who value corporate social responsibility. By aligning itself with a meaningful cause, a business can effectively demonstrate its commitment to social values, potentially attracting customers who share those values and are more likely to support the brand.

The other options miss the essence of cause marketing by focusing on unrelated aspects. For instance, advertising that focuses solely on sales promotions would not inherently involve charitable causes, and neither would a method for reducing costs or a technique limited to digital marketing. Cause marketing is distinctly characterized by its dual objective of promoting both the business and the charitable cause simultaneously.