What do word-of-mouth marketing techniques rely on?

Word-of-mouth marketing techniques primarily rely on customer recommendations. This form of marketing leverages the natural conversations that occur between customers about a product or service, where one customer shares their positive experience with others. This can significantly impact potential buyers, as people tend to trust recommendations from friends, family, or peers more than traditional advertising methods.

When customers share their experiences and suggest products they enjoy, it creates an authentic and trustworthy form of promotion. This personal endorsement can lead to increased brand awareness and credibility, often resulting in higher conversion rates than paid advertising strategies.

While television advertisements, promotional discounts, and social media influencers can influence customer buying decisions, they do not embody the essence of word-of-mouth marketing, which is fundamentally based on genuine customer interactions and recommendations.